Tour De France 2016

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With our huge involvement in cycling and Team Sky, we wanted to celebrate Chris Froome and Team Sky on their 4th Tour De France win.  

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The brief was to find ways to celebrate their win when we knew it was within their grasp.  I developed bumpers identifying with each of our newly rebranded channels and turning them yellow!  This would air for two days congratulating Team Sky and Froome.  

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2" Bumper for Sky 1, Sky Living, Sky Arts and Sky Atlantic.  

3' and 5" Bumpers were designed accordingly to Sky Heart Cycling's branding, which featured across all Sky Sport channels and Sky Cinema.

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The Monday after Team Sky won, Froome and the team came into Sky HQ.  So, we turned Sky yellow across all screen within Sky buildings in celebration!