Motion, Branding & Art Direction

​

Celebrating Christmas at Sky Arts, the brief was to utilise our Sky Arts brand elements from the rebrand.  Umbrellas were used to build a Sky Arts Christmas tree.  Using the brand's colours, we aligned the red to light up as the sparkles wrap around the tree to represent the tinsel. When the sparkles reach the top, the umbrella pops open to represent the Christmas star. This symbolises Sky Arts - the catalyst for creativity. 

​

Working along side Julian Samos, we co Art directed with the VFX team at Sky Creative to bring the umbrella tree to life.

​

From the Christmas brand creation, we were able to create bumpers for the channel, which are now featured for Sky Arte HD - Sky Italia including bumpers and elements for an Italian Sky Arte Christmas promo. 

​

Please see credits below to everyone who made this Christmas tree come to life!