POETIC INTERPRETATIONS

Think Different

 

A brief to viusally interpret a poem or speech considering imaginative use of type and/or imagery.

 

'Think Different' was the speech "Crazy One" from the Apple Campaign in 1997.   Discovering the archetypal identity being The Explorer, characterising the Genius, crazy character as people that do not fit a criteria and break free from the rules and therefore cannot be pinned down.

 

I experimented with thread and pins and how type can be created.  This idea then lead into the concept of revealing the type in order to capture the idea of looking at things differently and creating the 'different' ways of representing type through the use of accetat (inspired by Stefan Sagmeister's book "Made you Look") - Thinking Differently