Branding & Campaign

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Working over in Milan for Sky Italia for two weeks, I pitched for their October Best Sports Campaign, where they celebrate three big weeks full of the ultimate sports!  

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Sporting fans are full of excitement for these weekends just as much as a music fans are excited by music festival.  I was inspired by line up designs for festivals and wanted this to be influenced by the brand.  Winning the the pitch, this festival idea influenced the campaign and that the fans are just as important than the Sportsmen themselves.

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With Sky Italia's branding 18months behind Sky Uk, I had to create and design a brand was still 3D but more flat to show the progressive and direction of the new brand that will eventually be implimented in Sky Italia.

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Art directing 3D artists and motion designs to help me with the volume of work once I had the design approved.

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The designs and concepts in built into print sales and marketing, Sky Sports News 24, Football show Sky Calcio.   Motions these were used in the main promo, all individuals promo, bumpers, web banners and TV bugs.