JUST BE
LGBT Campaign 2016
Creating a brand campaign to support the LGBT community for Pride 2016 in the UK and Ireland.
We utilised the idea of a mosaic to represent diversity based around the idea 'Together Lets Just Be'. The aim was to embrace individuality coming together in the workplace at Sky and during Pride 2016.
Sky's spectrum colours were perfect for the LGBT community, so we utilised this in a mosaic animation for the broadcasting float featured at London Pride. Pushing this idea further, we journeyed into making a mosaic of faces showcasing and embracing features and individuals into our digital 6 sheets shown across all major cities in the UK and Ireland. Internally, the concept and idea was so well received that we had the opportunity to create a promo commercial for on-air which is now running for the whole year.
Mocais Faces representing diversity & embracing people coming together
On Air Pride Commercial
Film highlighting the various elements created for Sky's LGBT Campaign
Digital 6 Sheets and Screens around Sky HQ Buildings
Director
Creative
Designer
Retoucher
Printer Designer
Photographer
Producer
Mark Daly
Lorraine Nolan
Talia Slater
Lee Binding
Cameron Arthus
Yuval Hen
Victoria Bramwell